The Kellogg’s Breakfast Club Christmas Boost Fund is NOW CLOSED FOR APPLICATIONS.

The deadline to apply was Midday on Friday 19th January 2024.

New funding announcements will be published on our website, featured in our newsletter and shared on our social media channels.

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Information on the Kellogg’s Breakfast Club Grants Programme Christmas Boost.

Kellogg’s has been supporting Breakfast Clubs for 25 Years and have teamed up with Forever Manchester to award grants of £500 to school breakfast clubs based in schools in Salford and Trafford, to help them provide an extra boost over the winter months for those children who need it most.

This programme will close to applications at midday on Friday 19th January 2024.

Please read the following before beginning your application:

Your breakfast club must be based in and run by a school in the boroughs of Salford or Trafford.
A limited number of grants are available so priority will be given to schools that have either:

20% and above of children eligible for pupil premium funding.


Schools that are based in an area which is classified as falling in the 10% of most deprived areas according to the Index of Multiple Deprivation. You can find out if this applies to your school by following the instructions which you can find by clicking here.

Please note we are also unable to accept applications from fee paying schools.

This grant is available in addition to the Kellogg’s Breakfast Club Grants Programme, i.e. if you have already received a grant of £1,000 in this academic year, you can apply for an additional £500 through this programme as long as the other eligibility criteria are met. Eligible school breakfast clubs who have not applied for a Kellogg’s Breakfast Club Grant in this academic year can apply for the Christmas Boost grant and will still be able to apply to the Kellogg’s Breakfast Club Grants Programme when it re-opens in 2024.

This programme is only open to schools based in Salford or Trafford. Any applications received from schools based outside of these two boroughs will be rejected.

By applying to the Kellogg’s Breakfast Club Grants Christmas Boost Programme you are agreeing to allow Forever Manchester and Kellogg’s to use your school’s details for publicity purposes. You are also agreeing that all details provided are accurate at the time of submitting your application.

All schools that apply to the Kellogg’s Breakfast Club Grants Christmas Boost Programme will be automatically signed up to the Kellogg’s Breakfast Club Network. Through the Breakfast Club Network, Kellogg’s will contact you with offers and information to help your Breakfast Club.

You can save progress on your application and return to it at any point up until the application is submitted.

If you are unsure about any of the above or have any other queries then please contact Forever Manchester on 0161 214 0940 or email


To receive further information please sign up to the Kellogg’s Breakfast Club Network.

About Kellogg’s

Kellogg’s is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg’s produces cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods.

The company’s brands include Froot Loops, Apple Jacks, Corn Flakes, Frosted Flakes, Rice Krispies, Special K, Cocoa Krispies, Keebler, Pringles, Pop-Tarts, Kashi, Cheez-It, Eggo, Nutri-Grain, Morningstar Farms, and many more.

Kellogg’s stated purpose is “Nourishing families so they can flourish and thrive”.

Kellogg’s products are manufactured in 18 countries and marketed in over 180 countries. Kellogg’s largest factory is at Trafford Park in Trafford, Greater Manchester, United Kingdom, which is also the location of its European headquarters.

Last updated: 4th December 2023