Information on the Kellogg’s Breakfast Grants Programme

Kellogg’s has teamed up with Forever Manchester to award grants of £1,000 to school breakfast clubs, to help them provide breakfast to those children who need it most.

The Kellogg’s Breakfast Club Grants Programme is NOW CLOSED FOR APPLICATIONS.

New funding announcements will be published on our website, featured in our newsletter and shared on our social media channels.

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Please read the following before beginning your application:

  • Your breakfast club must be based in and run by a school in England, Wales, Scotland or Northern Ireland and be aimed at pupils between reception class to year 13.
  • A limited number of grants are available so priority will be given to schools that have either:

35% and above of children eligible for pupil premium funding or eligible for free school meals.


Schools that are based in an area which is classified as falling in the 10% of most deprived areas according to the Index of Multiple Deprivation. You can find out if this applies to your school by following the instructions which you can find by clicking here.

Please note:

  • We are also unable to accept applications from fee paying schools.
  • Only one grant per school in each academic year is available.
  • Applications from new Breakfast Clubs will be considered and if successful, we may be in touch to hear how your Club is progressing.

By applying to the Kellogg’s Breakfast Club Grants Programme you are agreeing to allow Forever Manchester and Kellogg’s to use your school’s details for publicity purposes. You are also agreeing that all details provided are accurate at the time of submitting your application.

All schools that apply to the Kellogg’s Breakfast Club Grants Programme will be automatically signed up to the Kellogg’s Breakfast Club Network. Through the Breakfast Club Network, Kellogg’s will contact you with offers and information to help your Breakfast Club.

You can save progress on your application and return to it at any point up until the application is submitted.

If you are unsure about any of the above or have any other queries then please contact Forever Manchester on 0161 214 0940 or email

You can apply for an award at any date and you will hear within one month if you have been successful. Please note the fund may close at short notice if oversubscribed.

There are two application forms, one for Breakfast Clubs based in primary schools (reception to year 6) and one for Breakfast Clubs based in secondary schools (year 7 to 13). Please use the form applicable to the year groups your school serves.


To receive further information please sign up to the Kellogg’s Breakfast Club Network.

About Kellanova

Kellanova, which is the parent company that owns Kellogg’s, is a leader in global snacking and cereal with a legacy stretching back more than 100 years.

Kellanova is powered by differentiated cereal and snacking brands including Corn Flakes, Pringles, Cheez-It, Pop-Tarts, Rice Krispies Squares, Special K, Coco Pops and more.

Kellanova is guided by the ambition of creating Better Days for 4 billion people by the end of 2030. We are advancing sustainable and equitable access to food by addressing the intersection of hunger, sustainability, wellbeing, and equity, diversity and inclusion. The Kellogg’s Breakfast Club Programme is part of the Kellanova Better Days Promise.

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Last updated: 22nd February 2024