This is the Place – The story of a poem.

In 2012, charity Forever Manchester commissioned local poet Tony Walsh (aka Longfella) to create a poem to encapsulate the spirit of Greater Manchester, to celebrate our local communities and help explain what Forever Manchester does.

The commissioning of the poem was very much part of Forever Manchester’s re-brand to help the charity reach a wider audience. The re-brand also included a name change from ‘The Community Foundation for Greater Manchester’ to ‘Forever Manchester’

Tony performed the poem at a number of Forever Manchester events, and with the help of local creative agency Studio North, visuals were added to a shortened version of the poem and published on YouTube (see above).

Listen below to the full story behind the poem. Scroll down to read the poem in its entirety,

Since writing ‘This Is The Place’, Tony has written a number of follow-up poems for Forever Manchester, which he has performed at numerous Forever Manchester events, including our annual Birthday Bash, where he received standing ovations on every occasion.

Manchester Arena – 22nd May 2017

Less than 24 hours after the terror attack on Manchester Arena on 22nd May 2017, Tony Walsh performed the ‘This is The Place’ poem at the vigil at Manchester Town Hall, in front of thousands of people gathered in Albert Square and millions of people across the world on TV.

Together (This is the Place) – The Single

A month later, production team New Mount City Breakers teamed up with Walsh to release a charity single ‘Together (This Is The Place)’ with a New Order-esque electro backing. “Manchester is the dance capital of England after all.” explained Tony, “I felt this version though was true to the classic Manchester sound, adding a new angle without detracting from the words.”


This is the Place – The Book

By October 2017, over 60 creatives from Manchester, including Peter Saville and Malcolm Garret had collaborated with Tony Walsh to turn the ‘This Is the Place’ poem into a book. The 88-page limited edition hardback coffee table book that marks a tragic moment in time but looks forward with hope for our city, helped raise over £150,000 for 3 charities; Forever Manchester, We Love MCR Emergency Fund and The Greater Manchester Mayor’s Homelessness Fund.

In January 2018, Tony generously donated the usage of the ‘This Is the Place’ poem and associated royalties to Forever Manchester. By giving the people of Manchester a sense of pride and words where there were none, ‘This Is the Place’ has become synonymous with the city of Manchester and the resilience of its people, and has been used on artworks, buildings and merchandise ever since.

” ‘This Is the Place’ has entered the fabric of the city in a way an artist can only dream of,” commented Tony Walsh. “Every day I receive a request to use the poem in all sorts of different ways and people stop me in the street to tell me how it has helped or affected their lives. It feels only natural to continue to use the poem to help a charity that really makes a difference to the people of Greater Manchester.”

In August 2019, Noel Gallagher revealed how he came to use the name of the poem for his ‘This Is The Place EP’ . Speaking to Radio X’s Gordon Smart and Matt Morgan, he explained: “I was in the toilet on the way to bed one night and I was singing. I had all the words but I didn’t have the This Is The Place bit. And I happened to have beside my bed the poet Tony Walsh from Manchester, his book called This Is The Place and of course the famous poem… I called Tony the next day and I said: ‘Am I alright for nicking this title?’

This is The Place – Posters and Postcards

A small range of Posters and Postcards sets featuring the poem are now available to buy from with all proceeds from the sale of them going to Forever Manchester to help fund and support community activity across Greater Manchester.







THIS IS THE PLACE (full version)
written and performed by Tony Walsh for Forever Manchester


This is the place in the North West of England

It’s ace, it’s the best and the songs that we sing

From the stands, from our bands set the whole planet shaking

Our inventions are legends! There’s nowt we can’t make and


So we make brilliant music. We make brilliant bands

We make goals that make souls leap from seats in the stands

And we make things from steel and we make things from cotton

And we make people laugh, take the mick summat rotten


And we make you at home and we make you feel welcome

And we make summat happen, we can’t seem to help it

And if you’re looking for history then yes, we’ve a wealth

But the Manchester way is to make it yourself


And make us a record, a new number one

And make us a brew while you’re up, love. Go on!

And make us feel proud that you’re winning the league

And make us sing louder and make us believe it


that this is the place that has helped shape the world

And that this the place where a Manchester girl

Name of Emmeline Pankhurst from the streets of Moss Side

Led a Suffragette City with sisterhood pride


And this is the place with appliance of science

We’re on it, atomic, we strut with defiance

In the face of a challenge we always stand tall

Mancunians in union delivered it all


Such as housing and libraries, and health, education

And unions and co-ops, the first railway station

So we’re sorry! Bear with us! We invented commuters!

But we hope you forgive us – we invented computers!


And this is the place Henry Royce strolled with Rolls

And we’ve rocked and we’ve rolled with our own Northern Soul

And so this is the place to do business, then dance

Where go-getters and goal setters know they’ve a chance


And this is the place where we first played as kids

And me Mam lived and died here, she loved it she did

And this is the place where our folks came to work

Where they struggled in puddles, they hurt in the dirt


And they built us a city. They built us these towns

And they coughed on the cobbles to the deafening sound

Of the steaming machines and the screaming of slaves

They were scheming for greatness, they dreamed to their graves


And they left us a spirit, they left us a vibe

The Mancunian Way to survive and to thrive

And to work and to build, to connect and create and

Greater Manchester’s greatness is keeping it great


And so this is the place now we’ve kids of our own

Some are born here, some drawn here but we all call it home

And they’ve covered the cobbles, but they’ll never defeat

All the dreamers and schemers who still teem through these streets


Because this is a place that has been through some hard times

Oppressions, recessions, depressions and dark times

But we keep fighting back with Greater Manchester spirit

Northern grit, northern wit in Greater Manchester’s lyrics


And there’s hard times again in these streets of our city

But we won’t take defeat and we don’t want your pity

Because this a place where we stand strong together

With a smile on our face, Mancunians Forever


And we’ve got this* as the place where a team with a dream (*Forever Manchester)

Can get funding and something to help with their scheme

Because this is the place that understands your grand plans

We don’t do No Can Do, we just stress Yes We Can!


Forever Manchester’s a charity for people round ‘ere

You can fundraise, donate. You can be a volunteer

You can live local, give local. We can honestly say

We do charity differently, that Mancunian Way


And we fund local kids, and we fund local teams

We support local dreamers to work for their dreams

We support local groups and the great work they do

So can you …help us help… local people like you?


Because this is the place in our hearts, in our homes

Because this is the place that’s a part of our bones

‘Cos Greater Manchester gives us such strength from the fact

That this is the place. We should give something back.

Always remember. Never forget.  Forever Manchester.