So you’re looking to raise money for charity, you’ve got a donation page set up, you’ve got your event organised, and all that’s left is to get the donations flowing.
Finding a strategy or collection of ideas is fundamentally the most important step in fundraising. While friends and family provide an excellent source of guaranteed donations, you may want to branch out to other means of fundraising; this is where social media comes in.
Even if you don’t have a mass amount of followers, there are ways that you can build a community on Twitter, Facebook and Google+ and reach out to potential sponsors. Here are a few pointers when starting out with social media fundraising.
Of course I don’t mean literal tree climbing, that wouldn’t get you anywhere – except up. But when you think of social media as a tree, ‘tree climbing’ has a new meaning.
Social media ‘tree climbing’ is about reaching whoever’s at the top of your community by working your way up through the ranks. These people are known as influencers or thought-leaders.
If you’re getting a little more confident with spreading the word about your fundraising you may want to try using hashtags. Hashtags such as #fundraising and #charity are a great way to find other fundraisers or groups of people that love charity. Even if they don’t donate to you directly, they’ll be more than willing to talk about your cause.
Write a blog
While a blog isn’t a traditional form of social media, it’s a great tool that you can use to generate conversations about your cause. If you’re passionate about what you’re fundraising for (which I hope you are!), then 140 characters can be difficult to tell people about it!
Write a blog and explain why you’re doing what you’re doing in an emotional and passionate way. Don’t beg for donations, no-one will share a blog that’s begging for money – however they will share a blog that has meaning and they enjoy reading.
These are just a couple of ways that you can use social media to help you with your fundraising. In my next blog, I’ll be talking about how to identify the key influencers within your online community and how to reach out to them.