How Sponsorship Can Benefit Your Company

August 13, 2015

Our Business Development team, Jean and Ged have a monthly column in our Forever Now fanzine. Here’s their latest instalment…

It’s that time of year where we’re busy making arrangements and organising our Annual Birthday Bash, taking place on Friday 5th February 2016 at The Palace Hotel.

Last year saw a great celebration of our 25 year history with 400 guests attending the event at The Midland Hotel. Feedback was great and guests had a fabulous time on the night.

Part of the organising of the event involves securing sponsorship.

Sponsorship enables us to deliver the event and, more importantly, invite around 100 representatives from the community groups who we are able to support throughout the year thanks to your kind donations.

For your company, it provides a range of benefits. An opportunity to support communities, get your brand seen by a wide range of Greater Manchester businesses who attend the event, a social media presence that reaches 20,000 people and a presence on the night. As well as all of this, you have the opportunity to attend an enjoyable and inspiring evening that celebrates the fantastic work groups deliver in their neighbourhoods to make them better places to live.

Sponsorship often provides a company with the opportunity to enhance brand loyalty as well as brand definition and the opportunity to reach a wider or different audience. It equally demonstrates your company’s commitment to Corporate Social Responsibility and employee engagement, which is becoming more important to both employers in terms of staff retention and employees as a differentiator when applying for jobs.

Metronet UK, an Internet service provider based at Manchester Science Park was headline sponsor at our annual celebration last year and as soon as the event was announced this year, they approached us to be headline sponsor once more. Here Suzie Lewis, Marketing Executive at Metronet UK explains why they support the event “As a company based in Manchester we are committed to supporting local charities that make a real difference. Sponsorship of events forms part of that support as well as more strategic activity.

“Being the headline sponsor of Forever Manchester’s Annual Birthday Bash provides Metronet UK with a presence to a wider audience of key Greater Manchester businesses. We receive a range of benefits including branding on the evening, social media in the lead-up and website and news stories. We also enjoyed a great night that celebrates everything that is good about Manchester.”

Forever Manchester has a range of sponsorship opportunities available for the Birthday Bash, which takes place at The Palace Hotel on Friday 5th February 2016. Sponsorship opportunities range from £1,500 to £2,500. If you’re interested in sponsoring this event or would like to buy tickets to join us in celebrating the fantastic achievements of our communities please contact Jean or Ged using their details below. For more information on which sponsorship opportunities are still available, click here.

Head here to read the full fanzine.

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